{"id":1449,"date":"2021-05-03T19:52:27","date_gmt":"2021-05-03T23:52:27","guid":{"rendered":"https:\/\/cpdigitalmarketing.com\/?p=1449"},"modified":"2021-05-31T16:10:01","modified_gmt":"2021-05-31T20:10:01","slug":"tendencias-y-marketing-digital-que-son-y-como-aprovecharlas","status":"publish","type":"post","link":"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/tendencias-y-marketing-digital-que-son-y-como-aprovecharlas\/","title":{"rendered":"Tendencias y marketing digital, \u00bfqu\u00e9 son y c\u00f3mo aprovecharlas?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1449\" class=\"elementor elementor-1449\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ef3991 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7ef3991\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbe574e\" data-id=\"dbe574e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2a668e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d2a668e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tendencias y marketing digital, \u00bfqu\u00e9 son y c\u00f3mo aprovecharlas?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6af6c2c elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"6af6c2c\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ede85bd elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tcpdigital_user\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef11192 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mayo 3, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adfa50 elementor-widget__width-initial elementor-fixed elementor-widget elementor-widget-button\" data-id=\"3adfa50\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00015a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00015a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c374617\" data-id=\"c374617\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2ad7a6 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"f2ad7a6\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"526\" src=\"https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cabezas-de-la-gente-joven-s-marketing-digital-100878753.jpg\" class=\"attachment-large size-large wp-image-1452\" alt=\"\" srcset=\"https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cabezas-de-la-gente-joven-s-marketing-digital-100878753.jpg 800w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cabezas-de-la-gente-joven-s-marketing-digital-100878753-300x197.jpg 300w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cabezas-de-la-gente-joven-s-marketing-digital-100878753-768x505.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e96383 elementor-widget elementor-widget-spacer\" data-id=\"2e96383\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee34e26 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"ee34e26\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEl marketing digital sigue revolucionando las formas de comunicaci\u00f3n. La tecnolog\u00eda avanza a pasos agigantados y con ella los distintos medios de interacci\u00f3n y comunicaci\u00f3n social. Hace no mucho tiempo, se cre\u00eda imposible poder ver y hablar con una persona en otra ciudad, otro pa\u00eds o incluso al otro lado del mundo. Hoy podemos conseguirlo con solo pulsar un bot\u00f3n.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc79fb elementor-widget elementor-widget-spacer\" data-id=\"1fc79fb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dc54545 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc54545\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9ba2d2b\" data-id=\"9ba2d2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf131b1 elementor-widget elementor-widget-heading\" data-id=\"cf131b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comparte este post <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-154b748\" data-id=\"154b748\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1571ab9 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"1571ab9\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf8c157 elementor-widget elementor-widget-spacer\" data-id=\"bf8c157\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a49e20 elementor-widget elementor-widget-text-editor\" data-id=\"7a49e20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"entry-title\">Tendencias y marketing digital, \u00bfqu\u00e9 son y c\u00f3mo aprovecharlas?<\/h4><p>No es sorpresa para nadie que el mundo, y las tendencias que lo rigen, est\u00e1n cambiando constantemente. Y cuando se trata de Marketing Digital, esto no es ninguna excepci\u00f3n.<\/p><p>Estamos viviendo en una \u00e9poca donde todo cambia cada vez m\u00e1s r\u00e1pido. Las estrategias para el manejo de las redes sociales y p\u00e1ginas web est\u00e1n cambiando constantemente, y es cuesti\u00f3n de adaptarse, o quedarse en el pasado.<\/p><h4>Por qu\u00e9 deber\u00edas prestarle atenci\u00f3n a las tendencias<\/h4><p>C\u00f3mo ya te mencionamos, las tendencias son importantes porque reflejan el cambio que se est\u00e1 observando. S\u00ed es tendencia, b\u00e1sicamente significa que todo el mundo (o al menos la gran mayor\u00eda) las est\u00e1 siguiendo.<\/p><p>Pero, \u00bfQu\u00e9 significa esto para t\u00ed? Significa que puedes alcanzar a un mayor n\u00famero de personas, as\u00ed como lograr que tus n\u00fameros aumenten considerablemente. No est\u00e1 nada mal, si piensas en ello.<\/p><p>Aprender a ubicar las tendencias que rodean el marketing digital y las redes sociales, y aprender a utilizarlas, es vital para cualquier community manager, o cualquier persona que dependa de las redes sociales para darle vida a su negocio.<\/p><p>B\u00e1sicamente, el motivo principal por el cual deber\u00edas prestarle atenci\u00f3n a las tendencias en marketing digital, es porque te permiten alcanzar a muchas m\u00e1s personas, de forma mucho m\u00e1s f\u00e1cil y r\u00e1pida.<\/p><p><img decoding=\"async\" class=\"aligncenter size-large wp-image-750\" src=\"http:\/\/comunicacionyproyeccion.com\/blog\/wp-content\/uploads\/2018\/09\/the_social_network_movie_image_andrew_garfield_01-1024x663.jpg\" alt=\"tendencias digitales\" width=\"1024\" height=\"663\" \/><\/p><h4>C\u00f3mo utilizar estas tendencias a tu favor<\/h4><p>Uno de los mayores motivos por el cual es tan necesario prestarle atenci\u00f3n a las tendencias en marketing digital y manejo de redes sociales que est\u00e1n por venir, es porque te permite organizarte.<\/p><p>No importa si eres una sola persona que trabaja por su cuenta, y que est\u00e1 intentando emprender por s\u00ed misma, o si se trata de una empresa que est\u00e1 intentando llamar la atenci\u00f3n de mucho m\u00e1s potenciales clientes. Todos pueden beneficiarse de estas tendencias.<\/p><p>Al saber cu\u00e1les tendencias se esperan recibir durante el a\u00f1o, es mucho m\u00e1s f\u00e1cil organizarse, as\u00ed como poder planear una mejor estrategia y presupuesto relacionado al marketing.<\/p><p>Es sencillamente una manera de estar preparado para todo lo que vendr\u00e1 durante los siguientes meses. De esta forma, puedes saltar directamente a la acci\u00f3n, y aprovechar cada segundo de estas tendencias.<\/p><p>Tambi\u00e9n puede interesarte saber <a href=\"http:\/\/comunicacionyproyeccion.com\/blog\/2018\/09\/20\/marketing-consumidor\/\">\u00bfqu\u00e9 es lo m\u00e1s importante de una estrategia de Marketing digital exitosa?<\/a><\/p><h4>\u00a0<\/h4><h4>Tendencias en Marketing digital que puedes esperar durante este a\u00f1o<\/h4><p>No te sorprendas si encuentras alguna tendencia que estuvo presente durante el 2017, a\u00fan en esta lista. Ten en cuenta que hay tendencias que pueden durar meses, incluso a\u00f1os. Y esas suelen ser las m\u00e1s importantes.<\/p><ol><li><h5>Instagram<\/h5><p>Instagram es, sin duda alguna, uno de los monstruos de las redes sociales. Y es esencial para cualquier empresa, emprendedor o blogger; por lo que, si no la manejas a\u00fan, es momento de que lo hagas.<\/p><p>Las empresas que manejan redes sociales suelen tener un mayor impacto en sus ventas. Y aunque Instagram como plataforma no permite un contacto directo entre tu p\u00e1gina web y tus seguidores, si te da la suficiente exposici\u00f3n que necesitas.<\/p><p><img decoding=\"async\" class=\"aligncenter size-large wp-image-751\" src=\"http:\/\/comunicacionyproyeccion.com\/blog\/wp-content\/uploads\/2018\/09\/marketing-digital-1-1024x576.jpg\" alt=\"trending\" width=\"1024\" height=\"576\" \/><\/p><\/li><li><h5>Marketing de Contenido<\/h5><p>Durante todo el 2017 se hizo un gran \u00e9nfasis es mantener la calidad sobre la cantidad. Sin embargo, teniendo en cuenta la presi\u00f3n constante de siempre tener que sacar contenido nuevo, esto no se cumpli\u00f3.<\/p><p>No importa que tipo de plataforma utilices para llevar acabo tu agenda de marketing digital: Instagram, tu p\u00e1gina web, Facebok\u2026 Todos, de alguna manera, hemos sentido la presi\u00f3n de sacar contenido solo por el simple hecho de hacerlo.<\/p><p>Bien, eso va a cambiar durante este a\u00f1o. Debido a los cambios de algoritmo en las grandes plataformas digitales como Google, Facebook e incluso Instagram, la necesidad de crear contenido de calidad es inminente.<\/p><\/li><li><h5>El uso de Twitter<\/h5><p>Esta red social es simple, directa y sumamente f\u00e1cil de utilizar. Adem\u00e1s, de que te permite conectar e interactuar con usuarios alrededor del mundo en tiempo real.<\/p><p>Utilizar Twitter dentro de tu plan de marketing puede llegar a ser una estrategia inteligente. No solo porque puedes exponer tu producto en tiempo real, sino porque puedes ver qu\u00e9 est\u00e1 pasando, qu\u00e9 est\u00e1n opinando los dem\u00e1s, y mejor a\u00fan, puedes utilizar las tendencias actuales para promocionar tu producto.<\/p><h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-753\" src=\"http:\/\/comunicacionyproyeccion.com\/blog\/wp-content\/uploads\/2018\/09\/Hot-right-now-Our-top-trending-food-and-beverage-stories-on-social-media-1-1024x684.jpg\" alt=\"manejo de redes bogota\" width=\"1024\" height=\"684\" \/><\/h3><\/li><li><h5>Manejo de datos<\/h5><p>Cuando se trata del marketing por internet y redes sociales, los datos lo son todo. No basta con tener una cuenta en Instagram o Facebook, o una p\u00e1gina web con buen movimiento, si no sabes recolectar y analizar los datos.<\/p><p>Esto se conoce con el nombre de \u201cData Analysis\u201d y es vital para cualquier persona que dependa del marketing digital.<\/p><p>Poder recolectar la informaci\u00f3n de los datos que te proporcionan tu p\u00e1gina web y tus redes sociales, te permite saber c\u00f3mo est\u00e1 interactuando tu p\u00fablico contigo. Lo que a su vez, te permite mejorar tu servicio para cumplir con lo que a tu p\u00fablico realmente le gusta.<\/p><p>Revisa nuestro art\u00edculo sobre <a href=\"http:\/\/comunicacionyproyeccion.com\/blog\/2018\/09\/20\/redes-sociales-marketing\/\">la importancia de las redes sociales en el marketing digital<\/a><\/p><\/li><li><h5>Facebook<\/h5><p>Nuevamente, una red social hace presencia en las tendencias en marketing digital que podemos esperar durante lo largo de este a\u00f1o. Y no es ninguna sorpresa, considerando que Facebook sigue siendo una de las redes sociales m\u00e1s grandes a nivel mundial.<\/p><p>Esta p\u00e1gina web\/Red social es la opci\u00f3n perfecta para hacer crecer no solo tu p\u00e1gina web, sino tu lista de Email Marketing, as\u00ed como lograr m\u00e1s interacci\u00f3n con personas de todos lados del mundo.<\/p><p>El manejo de esta red social de forma adecuada, puede catapultar tu p\u00e1gina web de un momento a otro, aumentar tus n\u00fameros y generar much\u00edsimo m\u00e1s tr\u00e1fico.<\/p><h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-748\" src=\"http:\/\/comunicacionyproyeccion.com\/blog\/wp-content\/uploads\/2018\/09\/MKT-1024x622.png\" alt=\"dise\u00f1o web bogota\" width=\"1024\" height=\"622\" \/><\/h3><\/li><li><h5>El uso de SEM y SEO<\/h5><p>En el mundo del marketing digital vas a escuchar mucho estas dos siglas, que significan Search Engine Marketing y Search Engine Optimization, respectivamente.<\/p><p>B\u00e1sicamente SEO hace referencia a todos los proceso que se tienen en cuenta para lograr que nuestra p\u00e1gina web y contenido pueda ser encontrado por los buscadores web como Google.<\/p><p>Por otro lado, SEM se refiere al pago de publicidad para mejorar nuestro posicionamiento en dichas m\u00e1quinas de b\u00fasqueda. Es decir, con SEO optimizas tu p\u00e1gina, y con SEM le das ese toque extra para asegurarte de que todo el mundo pueda encontrarla.<\/p><p>El manejo de estas dos cosas son claves para que cualquier p\u00e1gina web sea exitosa. Si no sabes optimizar tu p\u00e1gina y tu contenido para Google, y no conoces c\u00f3mo incluir publicidad a tu estrategia de marketing, est\u00e1s en problemas.<\/p><\/li><\/ol><p>Como ver\u00e1s, las tendencias en marketing digital para este 2018 se enfocan en dos cosas: En crear contenido de calidad, y en encontrar la forma m\u00e1s org\u00e1nica para conectar e interactuar con tu p\u00fablico y potenciales clientes.<\/p><p>\u00bfTe ha gustado este art\u00edculo? Te invitamos a leer <a href=\"http:\/\/comunicacionyproyeccion.com\/blog\/2018\/09\/20\/plan-mercadeo\/\">\u00bfQu\u00e9 es un plan de mercadeo digital y c\u00f3mo crear uno?<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8fff264 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"8fff264\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e37283a\" data-id=\"e37283a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6406421 elementor-widget elementor-widget-heading\" data-id=\"6406421\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Suscr\u00edbete a nuestro bolet\u00edn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3c0764 elementor-widget elementor-widget-heading\" data-id=\"a3c0764\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reciba actualizaciones y aprenda de los mejores<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f12d186 elementor-widget elementor-widget-spacer\" data-id=\"f12d186\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-784c445 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"784c445\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;25&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1449\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"784c445\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Tendencias y marketing digital, \u00bfqu\u00e9 son y c\u00f3mo aprovecharlas?\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"1449\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-75 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Escribe tu e-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-25 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb2a35 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"5cb2a35\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/la-importancia-de-las-redes-sociales-en-el-marketing-digital\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">La importancia de las redes sociales en el marketing digital<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3164391 elementor-widget elementor-widget-heading\" data-id=\"3164391\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More To Explore<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4905144 elementor-grid-2 elementor-posts--align-center elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"4905144\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;30&quot;,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1449 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categorizar\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/tendencias-y-marketing-digital-que-son-y-como-aprovecharlas\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"197\" src=\"https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cabezas-de-la-gente-joven-s-marketing-digital-100878753-300x197.jpg\" class=\"attachment-medium size-medium wp-image-1452\" alt=\"\" srcset=\"https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cabezas-de-la-gente-joven-s-marketing-digital-100878753-300x197.jpg 300w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cabezas-de-la-gente-joven-s-marketing-digital-100878753-768x505.jpg 768w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cabezas-de-la-gente-joven-s-marketing-digital-100878753.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Sin categorizar<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/tendencias-y-marketing-digital-que-son-y-como-aprovecharlas\/\" >\n\t\t\t\tTendencias y marketing digital, \u00bfqu\u00e9 son y c\u00f3mo aprovecharlas?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El marketing digital sigue revolucionando las formas de comunicaci\u00f3n. La tecnolog\u00eda avanza a pasos agigantados y con ella los distintos medios de interacci\u00f3n y comunicaci\u00f3n social. Hace no mucho tiempo, se cre\u00eda imposible poder ver y hablar con una persona en otra ciudad, otro pa\u00eds o incluso al otro lado del mundo. Hoy podemos conseguirlo con solo pulsar un bot\u00f3n.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/tendencias-y-marketing-digital-que-son-y-como-aprovecharlas\/\" aria-label=\"Read more about Tendencias y marketing digital, \u00bfqu\u00e9 son y c\u00f3mo aprovecharlas?\" tabindex=\"-1\" >\n\t\t\tLeer mas ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tcpdigital_user\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3 de mayo de 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1436 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categorizar\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/la-importancia-de-las-redes-sociales-en-el-marketing-digital\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/shutterstock_376715056-1000x500-1-300x150.jpg\" class=\"attachment-medium size-medium wp-image-1439\" alt=\"\" srcset=\"https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/shutterstock_376715056-1000x500-1-300x150.jpg 300w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/shutterstock_376715056-1000x500-1-768x384.jpg 768w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/shutterstock_376715056-1000x500-1.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Sin categorizar<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/la-importancia-de-las-redes-sociales-en-el-marketing-digital\/\" >\n\t\t\t\tLa importancia de las redes sociales en el marketing digital\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El prop\u00f3sito del marketing en redes sociales es construir una marca y aumentar la visibilidad, a trav\u00e9s de piezas de contenido y promociones que generen una comunicaci\u00f3n con potenciales clientes, y a la vez que se crea toda una comunidad interactiva. <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/la-importancia-de-las-redes-sociales-en-el-marketing-digital\/\" aria-label=\"Read more about La importancia de las redes sociales en el marketing digital\" tabindex=\"-1\" >\n\t\t\tLeer mas ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tcpdigital_user\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3 de mayo de 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6a2a09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6a2a09\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b29b62\" data-id=\"1b29b62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fce1682 elementor-widget elementor-widget-spacer\" data-id=\"fce1682\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af26609 elementor-widget elementor-widget-heading\" data-id=\"af26609\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bf Quieres impulsar tu negocio ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-041776a elementor-widget elementor-widget-heading\" data-id=\"041776a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">escr\u00edbenos y mantente en contacto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d71e1 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a2d71e1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#about\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15692f6\" data-id=\"15692f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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