{"id":1436,"date":"2021-05-03T19:24:35","date_gmt":"2021-05-03T23:24:35","guid":{"rendered":"https:\/\/cpdigitalmarketing.com\/?p=1436"},"modified":"2021-05-31T16:12:09","modified_gmt":"2021-05-31T20:12:09","slug":"la-importancia-de-las-redes-sociales-en-el-marketing-digital","status":"publish","type":"post","link":"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/la-importancia-de-las-redes-sociales-en-el-marketing-digital\/","title":{"rendered":"La importancia de las redes sociales en el marketing digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1436\" class=\"elementor elementor-1436\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfed732 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"bfed732\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d76fc93\" data-id=\"d76fc93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5298b7 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d5298b7\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La importancia de las redes sociales en el marketing digital<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb7b2bf elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"fb7b2bf\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ede85bd elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tcpdigital_user\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef11192 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mayo 3, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-507698f elementor-widget__width-initial elementor-fixed elementor-widget elementor-widget-button\" data-id=\"507698f\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae50103 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae50103\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f5dfd7\" data-id=\"5f5dfd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20ddcda elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"20ddcda\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/shutterstock_376715056-1000x500-1.jpg\" class=\"attachment-large size-large wp-image-1439\" alt=\"\" srcset=\"https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/shutterstock_376715056-1000x500-1.jpg 1000w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/shutterstock_376715056-1000x500-1-300x150.jpg 300w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/shutterstock_376715056-1000x500-1-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-715ed81 elementor-widget elementor-widget-spacer\" data-id=\"715ed81\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6ba31e elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"a6ba31e\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEl prop\u00f3sito del marketing en redes sociales es construir una marca y aumentar la visibilidad, a trav\u00e9s de piezas de contenido y promociones que generen una comunicaci\u00f3n con potenciales clientes, y a la vez que se crea toda una comunidad interactiva. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f1d959 elementor-widget elementor-widget-spacer\" data-id=\"1f1d959\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-583fbbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"583fbbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c02d9b0\" data-id=\"c02d9b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0903b72 elementor-widget elementor-widget-heading\" data-id=\"0903b72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comparte este post <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a57dd0\" data-id=\"4a57dd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5d2994 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"e5d2994\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-54492bf elementor-widget elementor-widget-spacer\" data-id=\"54492bf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af5bd1 elementor-widget elementor-widget-text-editor\" data-id=\"3af5bd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"entry-title\">La importancia de las redes sociales en el marketing digital<\/h4><p>La manera en que las empresas conectan con sus clientes, y con el p\u00fablico general, ha cambiado dr\u00e1sticamente. Y las empresas que no manejan el marketing por internet y redes sociales, se est\u00e1n quedando en el pasado.<\/p><p>Las viejas formas en que las empresas sol\u00edan manejar su mercadeo, est\u00e1n siendo aplastadas cada d\u00eda m\u00e1s por el marketing online y todas las ventajas que este tiene que ofrecer, que en realidad, son much\u00edsimas.<\/p><p>Conocer c\u00f3mo se maneja este tipo de marketing, cu\u00e1les son las principales herramientas del marketing digital y c\u00f3mo las redes sociales se ven involucradas en todo esto, es fundamental para cualquier empresa que realmente desee surgir.<\/p><p><img decoding=\"async\" class=\"aligncenter size-large wp-image-730\" src=\"http:\/\/comunicacionyproyeccion.com\/blog\/wp-content\/uploads\/2018\/09\/saying-goodbye-to-high-school-friends-in-college-1200x800-1024x683.jpg\" alt=\"edicion de videos \" width=\"1024\" height=\"683\" \/><\/p><h4>Conoce los beneficios del marketing digital<\/h4><p>Aunque el mercadeo tradicional tuvo y sigue teniendo grandes beneficios, lo cierto es que las inversiones tambi\u00e9n tienen que ser bastante altas y en ocasiones no tan medibles, y efectivas como el marketing digital actualmente. Es por eso que conocerlo y saberlo aprovechar es tan importante y valioso para las marcas.<\/p><p>Empecemos por lo b\u00e1sico, el marketing digital se trata de aplicar estrategias e ideas para comercializar tu negocio\/servicio\/producto a trav\u00e9s de los medios digitales. Es decir, a trav\u00e9s de las p\u00e1ginas web, y por supuesto, las redes sociales.<\/p><p>Como lo ves, el marketing digital contiene dos grandes formas de comercializar tu producto. Bien sea a trav\u00e9s de una p\u00e1gina web propia, que ser\u00e1 a la vez tu mayor presencia online, o utilizando una de las varias redes sociales como herramienta.<\/p><p>El punto es que, cada una de estas redes sociales tiene millones (S\u00ed, millones) de usuarios activos que diariamente observan y consumen diferentes productos. Es un mercado de miles de personas, que a diario en micro momentos consumen diferentes contenido de acuerdo a sus intereses.<\/p><p>Eso quiere decir que tienes a tu alcance la posibilidad de contactar con miles de clientes potenciales, y todo a trav\u00e9s del internet de forma f\u00e1cil y sumamente c\u00f3moda. All\u00ed es que recaen los beneficios del marketing digital.<\/p><p>Adem\u00e1s de esto, implementar o incluir las redes sociales en el plan de marketing de tu empresa, no solo es un gran medio de publicidad y mercadeo, sino que adem\u00e1s es considerablemente m\u00e1s econ\u00f3mico que otros m\u00e9todos.<\/p><h4><img decoding=\"async\" class=\"aligncenter size-full wp-image-729\" src=\"http:\/\/comunicacionyproyeccion.com\/blog\/wp-content\/uploads\/2018\/09\/Mobile-digital-smartphone.jpg\" alt=\"agencia de marketing bogot\" width=\"650\" height=\"435\" \/><\/h4><h4>\u00bfPor qu\u00e9 deber\u00edas incluir a las redes sociales en tu plan de marketing digital?<\/h4><p>Las empresas siempre suelen tener un objetivo mayor en mente, y ese es el de aumentar las ventas. Es por ello que las empresas hacen todo lo que hacen: Mejorar la calidad del producto, ofrecer buenos precios, invertir en marketing y dem\u00e1s.<\/p><p>Por esta raz\u00f3n, incluir el uso de las redes sociales en un plan de mercadeo es tan importante: Porque ayuda de forma directa a aumentar las ventas de una empresa, casi de forma instant\u00e1nea.<\/p><p>El uso adecuado de las redes sociales no s\u00f3lo te permite obtener una mayor exposici\u00f3n a personas que antes posiblemente ni siquiera conoc\u00edan tu empresa, sino que les permite a ellos interactuar contigo de forma mucho m\u00e1s directa.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-727\" src=\"http:\/\/comunicacionyproyeccion.com\/blog\/wp-content\/uploads\/2018\/09\/hanging_out_friends-1024x665.jpg\" alt=\"marketing digital bogota\" width=\"1024\" height=\"665\" \/><\/p><p>Ahora bien, si a\u00fan te est\u00e1s preguntando por qu\u00e9 deber\u00edas incluir a las redes sociales como parte esencial de tu plan de marketing digital, aqu\u00ed te dejamos una serie de razones por la que deber\u00edas hacerlo lo antes posible:<\/p><ol><li><p>Las redes sociales te permiten contactar e interactuar directamente con tus clientes o clientes potenciales, sin ning\u00fan tipo de intermediario, de forma mucho m\u00e1s r\u00e1pida, sencilla y econ\u00f3mica en comparaci\u00f3n con otros medios tradicionales de publicidad.<\/p><\/li><li><p>El uso de las redes sociales te ayuda a redefinir tu marca, y que todo el mundo se entere de esto. Adem\u00e1s, te permite cambiar la forma en que los dem\u00e1s perciben tu empresa.<\/p><\/li><li><p>Las redes sociales act\u00faan como una vitrina de respuesta casi inmediata. Las personas pueden ver gran parte de lo que haces y de lo que se basa tu empresa, y s\u00ed les interesan lo que ve, incluso pueden dirigirse a tu p\u00e1gina web e interactuar mucho m\u00e1s con tu producto.<\/p><\/li><li><p>Al usar una red social adecuada para los objetivos de la marca, autom\u00e1ticamente cuentas con una fuente de datos que te permite saber de mejor forma c\u00f3mo se comportan tus clientes, que les gusta realmente, y que no, informaci\u00f3n nada despreciable para cumplir objetivos de negocio.<\/p><\/li><\/ol><h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-726\" src=\"http:\/\/comunicacionyproyeccion.com\/blog\/wp-content\/uploads\/2018\/09\/20151006113329-shutterstock-218622694-1024x683.jpeg\" alt=\"redes sociales\" width=\"1024\" height=\"683\" \/><\/h2><h4>Elige la red social que mejor se adapte a ti.<\/h4><p>Ya qued\u00f3 bastante claro lo importante que es involucrar a las redes sociales dentro de tu plan de marketing de empresas, y por qu\u00e9 deber\u00edas comenzar a tomar esto en cuenta lo antes posible.<\/p><p>Sin embargo, ni ver\u00e1s ning\u00fan beneficio, ni ver\u00e1s un aumento significativo en tus ventas, sino te tomas el tiempo de conocer las redes sociales, y elegir cu\u00e1l es la correcta seg\u00fan tu tipo de empresa.<\/p><p>Ahora bien, esto depender\u00e1 directamente de tu empresa, tus objetivos y lo que buscas. Es por ello que es importante que le eches un vistazo a tus objetivos principales antes de elegir una o varias redes sociales para tu negocio.<\/p><p>Eso se debe a que no todas las redes sociales son iguales, y no todas ofrecen el mismo tipo de oportunidades. Por lo que es realmente importante que conozcas cuales son una buena opci\u00f3n, y cu\u00e1les tal vez no se adecuan a tus necesidades.<\/p><p>Para darte una idea, aqu\u00ed te tienes varias de las redes sociales m\u00e1s importantes, y en que se enfoca cada una:<\/p><ol><li><h5>Instagram<\/h5><p>Es bastante obvio que instagram es el monstruo a tener en cuenta dentro de las redes sociales, pues las posibilidades que ofrece son, en realidad, bastante altas, y se adapta a cualquier tipo de empresa.<\/p><p>Esta una red social con millones de seguidores activos que consumen productos diariamente, la cual acepta publicidad, y te deja contactar de forma directa con tus clientes. Es, sin duda alguna, la opci\u00f3n perfecta.<\/p><p>Independientemente de si estas vendiendo un producto, o un servicio, Instagram pr\u00e1cticamente funciona con casi cualquier tipo de empresa, y es adem\u00e1s excelente para recolectar informaci\u00f3n valiosa.<\/p><\/li><li><h5>Facebook<\/h5><p>Otro gigante de las redes sociales, perfecto para empresas que adem\u00e1s posean ya una presencia online a trav\u00e9s de su propia p\u00e1gina web. Facebook es la opci\u00f3n ideal para este tipo de negocios.<\/p><p>Facebook en Colombia posee un aproximado de 28 millones de usuarios activos mensualmente, los que pueden convertirse en miles de clientes potenciales, suponiendo que con una buena segmentaci\u00f3n estos miles busquen, necesiten o muestren inter\u00e9s por tu producto, por eso hacer una buena segmentaci\u00f3n es clave para que cualquier campa\u00f1a sea efectiva.<\/p><p>Esta red social te permite crear desde p\u00e1ginas en su plataforma, hasta grupos. Esto es perfecto no solamente para lograr que las personas se dirijan directamente a tu p\u00e1gina web, sino que adem\u00e1s te permite ampliar de forma significativa tu lista de email marketing, suponiendo que desees incluir esto tambi\u00e9n en tu plan de mercadeo.<\/p><\/li><li><h5>LinkedIn<\/h5><p>Aunque Facebook e Instagram son redes sociales perfectas para impulsar el alcance de cualquier empresa, lo cierto es que son redes sociales hechas para el p\u00fablico en general. Mientras LinkedIn, es una red social de y para profesionales.<br \/>Aunque LinkedIn ya es una de las redes sociales m\u00e1s grandes a nivel internacional, sigue siendo un misterio para muchos. Sin embargo, si la sabes utilizar correctamente, es como ganarse la loter\u00eda.<\/p><p>LinkedIn conecta a todo tipo de profesionales. Desde grandes empresas multinacionales, a emprendedores que apenas est\u00e1n comenzando. Lo que significa que la da a tu empresa la oportunidad perfecta para contactar y conectar con miles de profesionales m\u00e1s.<\/p><\/li><\/ol><p>As\u00ed que ya lo sabes, sin importar de qu\u00e9 se trate tu negocio, implementar un plan de marketing en redes sociales es una de las herramientas m\u00e1s poderosas de estos tiempos.<\/p><p>\u00bfTe ha gustado este art\u00edculo? Te invitamos a leer\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cbb2154 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"cbb2154\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bc2d029\" data-id=\"bc2d029\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1af866d elementor-widget elementor-widget-heading\" data-id=\"1af866d\" data-element_type=\"widget\" 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class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/que-es-un-plan-digital-de-mercadeo-y-como-crear-uno\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-arrow-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><span class=\"post-navigation__prev--title\">\u00bfQu\u00e9 es un plan digital de mercadeo y c\u00f3mo crear uno?<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/tendencias-y-marketing-digital-que-son-y-como-aprovecharlas\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Siguiente<\/span><span class=\"post-navigation__next--title\">Tendencias y marketing digital, \u00bfqu\u00e9 son y c\u00f3mo aprovecharlas?<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c2434 elementor-widget elementor-widget-heading\" data-id=\"d1c2434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More To Explore<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f861b elementor-grid-2 elementor-posts--align-center elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"29f861b\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;30&quot;,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1449 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categorizar\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/tendencias-y-marketing-digital-que-son-y-como-aprovecharlas\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"197\" src=\"https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cabezas-de-la-gente-joven-s-marketing-digital-100878753-300x197.jpg\" class=\"attachment-medium size-medium wp-image-1452\" alt=\"\" srcset=\"https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cabezas-de-la-gente-joven-s-marketing-digital-100878753-300x197.jpg 300w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cabezas-de-la-gente-joven-s-marketing-digital-100878753-768x505.jpg 768w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cabezas-de-la-gente-joven-s-marketing-digital-100878753.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Sin categorizar<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/tendencias-y-marketing-digital-que-son-y-como-aprovecharlas\/\" >\n\t\t\t\tTendencias y marketing digital, \u00bfqu\u00e9 son y c\u00f3mo aprovecharlas?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El marketing digital sigue revolucionando las formas de comunicaci\u00f3n. La tecnolog\u00eda avanza a pasos agigantados y con ella los distintos medios de interacci\u00f3n y comunicaci\u00f3n social. Hace no mucho tiempo, se cre\u00eda imposible poder ver y hablar con una persona en otra ciudad, otro pa\u00eds o incluso al otro lado del mundo. Hoy podemos conseguirlo con solo pulsar un bot\u00f3n.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/tendencias-y-marketing-digital-que-son-y-como-aprovecharlas\/\" aria-label=\"Read more about Tendencias y marketing digital, \u00bfqu\u00e9 son y c\u00f3mo aprovecharlas?\" tabindex=\"-1\" >\n\t\t\tLeer mas ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tcpdigital_user\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3 de mayo de 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1436 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categorizar\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/la-importancia-de-las-redes-sociales-en-el-marketing-digital\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/shutterstock_376715056-1000x500-1-300x150.jpg\" class=\"attachment-medium size-medium wp-image-1439\" alt=\"\" srcset=\"https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/shutterstock_376715056-1000x500-1-300x150.jpg 300w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/shutterstock_376715056-1000x500-1-768x384.jpg 768w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/shutterstock_376715056-1000x500-1.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Sin categorizar<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/la-importancia-de-las-redes-sociales-en-el-marketing-digital\/\" >\n\t\t\t\tLa importancia de las redes sociales en el marketing digital\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El prop\u00f3sito del marketing en redes sociales es construir una marca y aumentar la visibilidad, a trav\u00e9s de piezas de contenido y promociones que generen una comunicaci\u00f3n con potenciales clientes, y a la vez que se crea toda una comunidad interactiva. <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/latitudecreators.ca\/es\/2021\/05\/03\/la-importancia-de-las-redes-sociales-en-el-marketing-digital\/\" aria-label=\"Read more about La importancia de las redes sociales en el marketing digital\" tabindex=\"-1\" >\n\t\t\tLeer mas ...\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tcpdigital_user\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3 de mayo de 2021\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57c9792 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57c9792\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca0a200\" data-id=\"ca0a200\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd2402a elementor-widget elementor-widget-spacer\" data-id=\"cd2402a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405c1e8 elementor-widget elementor-widget-heading\" data-id=\"405c1e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bf Quieres impulsar tu negocio ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5bc29d elementor-widget elementor-widget-heading\" data-id=\"c5bc29d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">escr\u00edbenos y mantente en contacto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c33716f elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"c33716f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#about\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3127046\" data-id=\"3127046\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1269f7c elementor-widget elementor-widget-image\" data-id=\"1269f7c\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cyp_logo_ingles-2.png\" class=\"attachment-full size-full wp-image-1520\" alt=\"\" srcset=\"https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cyp_logo_ingles-2.png 600w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cyp_logo_ingles-2-300x300.png 300w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cyp_logo_ingles-2-150x150.png 150w, https:\/\/latitudecreators.ca\/wp-content\/uploads\/2021\/05\/cyp_logo_ingles-2-500x500.png 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af3fca7 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"af3fca7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3c0b31c\" data-id=\"3c0b31c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5d6f2a elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"c5d6f2a\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" height=\"512\" viewBox=\"0 0 512 512\" 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